The Master Mystery Book Display Aids Serial Exploitation

Book Display Aids Serial Exploitation

A source of advertising which is creating a great volume of public interest in “The Master Mystery,” B.A. Rolfe’s super-serial starring Houdini, produced for Octagon Films, Inc., is the method employed in exploiting the novelization of the story published by Grosset & Dunlap.  The book was written by Arthur B. Reeve and John W. Grey after the scenario created by Arthur B. Reeve and Chas. A. Logue.

Through its distributing agencies, Grosset & Dunlap is placing the novelization of “The Master Mystery” in the book stores of every city where the picture is being shown.  Each shipment of books made by Grosset & Dunlap is accompanied by a suggestion for window display consisting of an attractively arranged lay-out of the books, embellished by the use of a quantity of 11×14 and 22×28 lobby photos.

So that booksellers will co-operate with the exhibitor and make the display at a time mutually beneficial, Grossman & Dunlap does not furnish the lobby photograph embellishments, but advises each of their customers to apply to the nearest theatre showing the Houdini serial for them.  As a consequence, the exhibitor is brought into actual contact with the book dealer with the result that both co-operate to the benefit of all concerned.

[Exhibitors Herald and Motography March 29, 1919]

Review of The Man From Beyond for the UK

It is not widely known that The Man From Beyond (TMFB) was released in the UK shortly after Houdini’s untimely death in 1926.

In a 2015 post, our friend, John Cox asked the question:

So who released the film in the UK in ’26, I wonder?

I shared with John that TMFB (5,700 feet) was reviewed and picked up by a London-based company (i.e., Unity Film Company) at a Trade Show on May 20, 1926 for release on Dec. 27, 1926.

[1927 The Kinematograph Year Book]

What I didn’t share was the actual review (page 64 below) from the May 20th, 1926 Kinematograph Weekly No. 986 that I obtained in 2015 from the British Film Institute:

There is another mention on page 62 in the same 1926 Kinematograph issue:

“Films at a Glance – Continued.”

Title and Renter:  MAN FROM BEYOND, THE  (Unity)

Running Time and Certificate: 60 min ()

Stars: Houdini

Type: Sensational drama

Remarks: Poorly constructed return-from-the dead story with rescue from waterfall climax.

Box-Office Angle: Mediocre popular book-ing.

Do you agree with the review?

Houdini in Riverside

The Mission Inn 3649 Mission Inn Avenue, Riverside, California

Houdini stayed at the Riverside Mission Inn while filming underwater “Deep Sea Loot” movie scenes at Elliotta Springs Plunge.

Elliotta Springs Plunge, 1920

Let’s take a closer look at the evidence.

Based on an autographed letter on Mission Inn stationary that sold at auction,

HOUDINI, Harry. Autograph letter signed “Houdini” to Don Turley, “We are out here on location. Xpect to be here about 5 or more days.”

Riverside, CA: 2 November 1919. 1 page on The Mission Inn stationery. With original mailing envelope addressed in Houdini’s hand. Condition: usual folds, envelope torn at right where opened. harry houdini autograph letter written while on location filming the master mystery.

Houdini was at the Inn on 2 November 1919 and expected to be there about 5 or more days.

I contacted Steve Spiller, the executive director at the Mission Inn Museum, for more information on Houdini’s visit.

Steve got back to me right away and let me know that he forwarded my request to Karen Raines, the curator of history at the Mission Inn Museum and Kevin Hallaran, the archivist at the Riverside Metropolitan Museum.

Karen was able to locate a November 6, 1919 article in the Riverside Daily Press paper that says he was staying in Riverside. She confirmed he did film the underwater scenes for the movie at Elliotta Springs, which is no longer there; it was up on Strong Street near Main.

Steve looked through their holdings and let me know that they didn’t have much information on Houdini’s visit, but did provide me a nice 1920 photograph of Elliotta Springs Plunge and an excellent reference to a book by a local author Joan Hall, called Through the Doors of the Mission Inn. Vol.1 that contained a very interesting chapter on Houdini’s stay in town.  Below are a few relevant excerpts:

In NOVEMBER 1919, the Riverside Press noted that world-famous magician and escape artist, Harry Houdini, had been secretly staying at the Mission Inn for a week.  Normally, the publicity-seeking Houdini would have wanted the world to know where he was and what he was doing.  But in this instance Houdini was making a motion picture for Lasky Studio of Hollywood and he and the entire cast were quietly housed at the Inn.  Director Jim Cruze, a former motion picture star himself, was taking shots of Houdini in a series of underwater scenes at the Riverside’s Elliotta Springs Plunge. Crowds of fans were evidently to be avoided this time.

The plunge was located about a mile from the Mission Inn near north Main and Strong streets.  In 1898, William Elliott sank several wells to furnish a continuous flow of water to fill a large, public swimming pool.  The white sulfur spring water attracted swimmers as well as many early Hollywood motion picture companies.  Buster Keaton and Annette Kellerman were two stars who made movies in Elliotta.

While Houdini and the Lasky Studio crew were staying at the Mission Inn, Riverside experienced a sharp but quick earthquake on November 4.

Many years later, few Riversiders remembered Houdini had performed underwater scenes at Elliotta Plunge or that he had spent a week at the Mission Inn. The picture [“Deep Sea Loot”] was never completed and the Great Houdini received no publicity about his secluded Riverside visit.

Special Thanks to Steve Spiller, Karen Raines, Kevin Hallaran and Joan H. Hall for making this post possible.

Related:

Chef Houdini Recipes

In honor of Chef Gene, a fellow Houdini nut, who just got married, I thought I would do a post on Houdini recipes.

The first two recipes are courtesy of Houdini’s niece, Marie H. Blood:

  • Houdini’s Chicken Paprika:

  • Houdini’s Bread Pudding:

The last two recipes come from a couple vintage cookbooks I recently purchased.

  • Celebrated Actor-Folks’ Cookeries: A Collection of The Favorite Foods of Famous Players (1916), where Houdini has a recipe for “Bread-and-Butter Custard”:

  • The Stag Cook Book: A Man’s Cook Book for Men (1922), where Houdini has a recipe for “Scalloped Mushrooms and Deviled Eggs”:

Congrats Gene and Kirwan!  Hope you enjoy the recipes and the cookbooks.