Lobby Display: The Real Aeroplane used to advertise “The Grim Game”

When the Princess Theatre of Denver booked “The Grim Game”, T. A. Sullivan, the house’s enterprising manager, looked about for something novel in the way of publicity stunts.

Now the wreck of an aeroplane, a most thrilling and convincing sequence, is one of the film’s notable features, so Mr. Sullivan conceived the idea of getting a real wrecked aeroplane and setting it up in the Princess’ lobby.

He found one, just where we don’t know, and soon had the big machine mounted as you will see by the accompanying illustrations.

There could be no mistaking the fact that the machine had been wrecked.  It looked as if had been through the world war, for it was battered and banged and its paint had long since disappeared.  The crowds which began to collect the moment the machine was exhibited convinced Mr. Sullivan that he had picked a winner, but he did not stop with just showing the frame of the plane.  The big powerful gas motor was carted to the theatre and placed on exhibition also.

The Princess had a crowd of men and women about its lobby every hour of the “The Grim Game’s” showing.

[Motion Picture News November 8, 1919]

8 thoughts on “Lobby Display: The Real Aeroplane used to advertise “The Grim Game”

  1. Pingback: First Ever Pictures of Aeroplane Collision | harryhoudinicircumstantialevidence.com

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