Here is another Spanish-language Master Mystery Exhibitor Ad. This is a double-sided card-stock insert from Cine-Mundial, the Spanish-language version of Moving Picture World magazine.
The Main actor is Houdini
Produced by B A Rolfe
Authors are Arthur B. Reeve, C.A. Logue and John W. Grey
A series of Houdini is raising the viewer guessing
Action – Quick and sensational
Topic – Intense – Creepy
Acts of skill – Breathtaking
Uncertainty – Who keeps the interest in ever ascending scale
Emotions – That hurt and are quick to electrify the public
Release Date – Soon
Taken to the canvas by B. A. Rolfe, Inc
All foreign rights governed by EXPORT & IMPORT FILM CO., INC
I THINK they all were double-sided. They were inserted into magazines at the time it was bound. What’s great about the heavy weight paper is that you always stop at this ad when you flip through the magazine.
It is a great marketing technique.
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